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Romantic Outsider: a streetwear drop as an exhibition

HOOD at fAN Kunstverein, Vienna

For the launch of its Romantic Outsider edition, streetwear label HOOD took over fAN Kunstverein at Nestroyplatz in Vienna and put the collection on the walls as an exhibition. The printed graphics on the garments double as AR triggers, so a jacket in the room animates through the phone the same way a painting would. Fashion drop and gallery show in one evening.

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Credits

  • HOOD client
  • fAN Kunstverein gallery
fashionstreetwearexhibitionviennalaunch
How a case like this gets made
  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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