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SIGHTLINE: a collection with a digital layer

SIGHTLINE, Vienna

SIGHTLINE gave its autumn winter 18/19 collection, Hibernation, a digital layer: selected pieces and printed material animate through the app, with the AR films shot by Julia Skergeth and Mario Kiesenhofer. The lookbook stops being a static catalogue, and a garment in a shop window can play its own campaign film.

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Credits

  • Julia Skergeth film
  • Mario Kiesenhofer film
fashionlookbookcollectionviennacampaign
How a case like this gets made
  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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