200 feet of student murals under MIT
The Borderline Mural Project, MIT
MIT's tunnel system runs under the whole campus, and in the 2017 spring semester the Borderline Mural Project turned 200 feet of it into a student painted gallery. Any MIT student could submit a mural, and each finished wall hides an animation that only appears through a phone, so the tunnels reward a second look. The film follows students who had not painted since high school, including a mechanical engineer doing her first visual work.
Outcome: A 200 foot stretch of the MIT tunnels covered in student murals, each with a hidden AR animation.
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Credits
- The Borderline Mural Project client
- Melanie Gonick film
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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