Aston Martin Aramco Formula One™ Team x Hayden Bone Studio: velvet art in AR
Aston Martin Aramco Formula One™ Team
Hayden Bone Studio painted the Aston Martin Aramco Formula One™ Team car by hand on velvet, a technique better known from 1970s poster art than from motorsport. With Artivive as the AR platform, the painting turns cinematic: the phone shows the car pulling away, the track building around it and the light moving across the velvet. The AMR Velvet Art Collection was exhibited during the British Grand Prix within the team's Paddock Club and The Lawn hospitality environments.
Outcome: Exhibited during the British Grand Prix within the Aston Martin Aramco Formula One™ Team's Paddock Club and The Lawn hospitality environments, alongside the team's BOSS and PUMA activations.
Want this for your brand?
Packaging, posters, out of home and merchandise become scannable AR touchpoints, fully under your own brand with white label WebAR.
Credits
- Hayden Bone Studio artist & artworks @haydenbonestudio
- Aston Martin Aramco Formula One™ Team team @astonmartinf1
- Chris Bretz film & edit @chrisbretz
- Artivive AR platform @artiviveapp
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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