Take Festival: fashion posters that animate
Take Festival, Vienna
Take Festival in Vienna is where young fashion designers show their collections, and in 2019 the festival campaign carried an AR layer by photographer Elsa Okazaki. Posters, printed material and pieces in the show animate through the app, so the campaign image and the moving version live on the same sheet of paper.
Add a digital layer to your product
Garments, accessories and packaging that unfold a story when a customer scans them, in your own brand world.
Credits
- Elsa Okazaki artist
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
