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Open days at the Academy of Fine Arts, seen through a phone

The Academy of Fine Arts Vienna opens its studios to the public each January for Rundgang, its open days. In the January 2018 edition British artist Ted Green hung a row of small black-and-white drawings along a studio wall, and visitors held up a phone to fill each sheet with grainy footage of a crowd crossing a courtyard. For an art school it is a low-cost way to show visitors the process behind a finished work rather than only the result.

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Credits

  • Ted Green artist
How a case like this gets made
  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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