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Window Wonderland: the visitor's walk

The Junction, Toronto

The fifth edition of Window Wonderland, 29 November 2024 to 31 January 2025: 20 AR window installations and 10 wall murals across Toronto's Junction, free, outdoors and open at any hour. This walkthrough shows the visitor's flow, download the app, point the phone at a window, watch the display animate, with a prize draw as the incentive to keep scanning. The local shops get the footfall, the artists get the audience.

Outcome: 20 AR window installations and 10 murals across the neighbourhood, free to visit for two months.

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Credits

  • datenightyyz film
How a case like this gets made
  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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