100 Best Posters 18: graphic design in AR
MAK Museum of Applied Arts, Vienna
The MAK Museum of Applied Arts in Vienna showed the winners of 100 Best Posters 18, the annual competition for graphic design from Germany, Austria and Switzerland, from November 2019 to March 2020. Selected posters carried an Artivive layer: visitors pointed their phone at a printed sheet and the motif started to move, showing the idea behind the design instead of only its final frame. Print stayed the exhibit, the phone became the second canvas.
Outcome: Ran as part of the official 100 Best Posters 18 exhibition at MAK Vienna, November 2019 to March 2020.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
Credits
- 100 beste Plakate e.V. competition organiser
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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