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Comic canvases that move: Albertina Modern

Albertina Modern, Vienna

Michaela Konrad paints in the visual language of 1950s American comics, and at Albertina Modern in Vienna her canvases were extended with sound and motion through Artivive. Visitors open the app in front of a painting and the panel starts to move, which is exactly what a comic frame always promised. In her own words in the film, the appeal is that she can now put the video she imagines out of the image itself.

Outcome: Full AR layer across the artist's exhibition at Albertina Modern, Vienna.

Planning an exhibition like this?

Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.

Credits

  • Michaela Konrad artist
  • Albertina Modern museum
How a case like this gets made
  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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