Croatia's first AR mural, painted in smog-eating colour
WWF Adria, Zagreb
Daj ribi sansu, give the fish a chance, is the first augmented reality mural in Croatia, painted by Boris Bare at Rapska 26b in Zagreb for WWF Adria with animation by Mate Zaja and Duje Stojak. The wall is painted with photocatalytic colours that break down air pollutants, and the AR layer turns the painted sea into a moving argument about what overfishing does to it. Part of the pan European Fish Forward project, launched around World Ocean Day 2021.
Outcome: The first AR mural in Croatia, painted in smog reducing colours for WWF Adria's Fish Forward campaign.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
Credits
- Boris Bare artist
- Mate Žaja animator
- Duje Stojak animator
- WWF Adrija client
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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