AR merchandise in the Albertina shop
Albertina Museum, Vienna
The Albertina's gift shop sells the exhibition to take home, so the AR went with it. Postcards, prints and posters from Monet to Picasso animate through the Artivive app in the shop, and keep working after purchase, at the buyer's kitchen table. The museum experience continues past the exit, which is where most merchandise usually goes quiet.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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