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Klimt's Adele comes home: Belvedere, Vienna

Belvedere Museum, Vienna

Klimt's portrait of Adele Bloch-Bauer I was part of the Belvedere collection from 1919 until it was restituted and sold in 2006. For a limited run it came back to the Upper Belvedere, and Artivive carried the story: visitors held up a phone in front of the painting and got the latest research findings on it, layered over the canvas. A guided vlog through the visit, made for social.

Outcome: AR layer for the temporary return of Adele Bloch-Bauer I to the Upper Belvedere.

Planning an exhibition like this?

Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.

Credits

  • Gustav Klimt original artist (Adele Bloch-Bauer I)
How a case like this gets made
  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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