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Mona Lisa reimagined: Epitome exhibition

Epitome exhibition

At the Epitome exhibition the most reproduced portrait in history got a contemporary layer: visitors hold a phone in front of the Mona Lisa and she moves beyond the frame in augmented reality. The remix is the point, an image everyone has seen ten thousand times becomes worth looking at again. Covered by Vogue at the show.

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Credits

  • Epitome client
  • Leonardo da Vinci artist
mona lisaexhibitionremixclassic artcontemporary
How a case like this gets made
  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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