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Three selfie walls built on Dürer

Albertina Museum, Vienna

The Albertina installed three selfie walls built on Duerer's studies, so visitors have a photo spot that belongs to the collection rather than a branded backdrop. Each wall animates differently through the app, which means three separate photos and three separate posts from the same visit. Museum merchandising logic applied to the camera roll.

Outcome: Three separate AR selfie walls installed at the Albertina, each with its own animation.

Planning an exhibition like this?

Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.

Credits

  • DÜRER artist
  • ALBERTINA gallery
How a case like this gets made
  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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