A ghost in the opera programme: Volksoper Vienna
Volksoper Wien
For Das Gespenst von Canterville, The Canterville Ghost, the Volksoper Vienna printed a programme that behaves like the piece: scan a page and the ghost appears over the paper. Opera programmes are usually read once in the interval, and this one gave the audience a reason to keep it and to show it to someone else.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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