100 Best Posters 17: the first AR edition
MAK Design Labor, Vienna
For 100 Best Posters 17, the MAK Design Labor in Vienna added augmented reality to selected sheets of the competition exhibition, on show from June to September 2018. Visitors scanned a poster with the Artivive app and watched the designer's motif animate on the wall in front of them. A first test of AR as an exhibition tool for graphic design, repeated by the museum the following year.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
Credits
- MAK - Austrian Museum of Applied Arts / Contemporary Art gallery
- MAK DESIGN LABOR client
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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