Adele animated: Klimt AR at the Belvedere
Belvedere Museum, Vienna
Gustav Klimt painted Adele Bloch-Bauer II in 1912, and the Belvedere used augmented reality to show what the canvas hides. Point a phone at the portrait and the layer opens the X-ray of the painting and the reconstruction of Klimt's first composition, the version he painted over. The visitor sees the research behind the masterpiece, standing in front of the original.
Outcome: A Belvedere x Artivive campaign that turns conservation research into something a visitor can see in a few seconds.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
Credits
- Gustav Klimt artist
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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