Dürer's Young Hare comes alive: Albertina, Vienna
Albertina Museum, Vienna
Duerer's Young Hare from 1502 is the most famous animal study in Western art, and the Albertina used AR to explain why. Held over the printed hare, the phone animates the drawing and narrates the detail people miss: the window cross of Duerer's studio reflected in the animal's right eye. Made for the 2019 Duerer exhibition, which ran from September 2019 to January 2020.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
Credits
- Albrecht Dürer artist
- Albertina gallery
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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