Dürer's wings as a selfie wall: Albertina
Albertina Museum, Vienna
The Albertina built a selfie wall around Albrecht Duerer's Wing of a European Roller, one of the most famous drawings in its collection. Visitors step in front of the wall, open the AR layer and the wings unfold around them for the photo. A 500 year old study of a bird's wing becomes a reason to stop, pose and post.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
Credits
- DÜRER artist
- Albertina Museum gallery
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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