A construction site turned open-air gallery: Albertina
Albertina Museum, Vienna
In summer 2018 the Albertina turned the hoarding of a construction site next to the museum into an open air gallery of Monet to Picasso prints. Anyone passing by could hold up a phone and watch the paintings animate, free of charge and outside opening hours. A building site became the museum's most accessible room.
Outcome: Free, permanently open street gallery in central Vienna, no ticket and no entrance needed.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
Credits
- Albertina Museum client
- #MonetToPicasso artist
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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