A season programme that animates
Bayerische Staatsoper
The Bayerische Staatsoper printed its 2019 season preview as a book and gave every illustration an AR layer by Scorpion Dagger (James Kerr). Readers hold a phone over a page and the Renaissance figures start to move, playing the contrast between old master painting and internet humour that the artist is known for. The season programme, usually read once, became a piece people kept.
Want this for your brand?
Packaging, posters, out of home and merchandise become scannable AR touchpoints, fully under your own brand with white label WebAR.
Credits
- Scorpion Dagger (James Kerr) artist
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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