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Feast for All: rewriting a 17th century painting

Absolut with the Kunsthistorisches Museum Vienna

Absolut, agency DMB and the Kunsthistorisches Museum Vienna reworked Jacob Jordaens' The Feast of the Bean King, a 17th century painting of a festive table with no one but white faces at it. Viennese artist Tyrone Egbowon, with DEI advisor Len Charles, repainted the scene with ambassadors from many backgrounds, and it became The Feast for All. In the museum, visitors scan the painting and the people in it speak: personal accounts of being turned away at a Viennese club door and of what an inclusive nightlife would look like.

Outcome: Hung at the Kunsthistorisches Museum Vienna, picked up by press and social media as a campaign about exclusion in Vienna's nightlife.

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Credits

  • Tyrone Egbowon artist
  • Kunsthistorisches Museum Vienna museum
  • Absolut Vodka client
  • Demner, Merlicek & Bergmann (DMB.) agency
  • Jacob Jordaens original artist (The Feast of the Bean King)
How a case like this gets made
  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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