A hospital brand launched on a 24 foot AR mural
Kaweah Health, California
Kaweah Health in California had eight weeks to launch a new brand, and in house graphic designer Jennifer Manduffie proposed something the sector had not done: a 24 foot augmented reality mural on the side of the Osepia wing. She had seen AR on a bottle label while shopping, found Artivive in Vienna, and built the mural and its digital layer herself. In this film the marketing team explains why a hospital treated a brand launch as a piece of public art.
Outcome: 24 foot AR mural delivered inside an eight week brand launch, designed in house.
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Credits
- Jennifer Manduffie graphic designer
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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