Desigual: a store facade in motion
Desigual
Desigual turned the facade of a store into an art installation, then added the layer that makes it move: through a phone, flowers open across the wall and dolphins swim past the shop windows. Shoppers stop, film the facade and post it, which is precisely what a painted wall alone does not achieve. Retail branding that works on the pavement, not on a screen.
Want this for your brand?
Packaging, posters, out of home and merchandise become scannable AR touchpoints, fully under your own brand with white label WebAR.
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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