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Faces of Creativity: stills that go back to work

Miluță Flueraș

Faces of Creativity is a portrait series by the Bucharest photographer Miluță Flueraș, hung as framed prints in Bucharest in October 2017. Each print catches a maker mid-task: a jeweller's hands over a bench, a gloved hand at a press, a lathe, a producer at an editing desk, a dancer alone on a dark stage. Visitors point a phone at a frame and the still opens back into the footage it was cut from.

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Artists use Artivive to add a second, moving layer to paintings, prints and illustrations, and share it as a link or in the app.

How a case like this gets made
  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
Next in Artists & Studios →Norlie Meimban at the Yunus Emre Institute, Vienna

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