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Painted portraits that dissolve into ink

Maria Chalela-Puccini

Painter and film-maker Maria Chalela-Puccini, who works between Colombia and Austria, showed a set of framed paintings at iCEE.fest in Bucharest in June 2017. The works sat on simple easels in a dark, carpeted hall alongside the festival's tech stands. Point a phone at a portrait and the painted surface comes apart into the drawing underneath.

Outcome: The works were shown at iCEE.fest, the Bucharest digital industry festival held on 15 and 16 June 2017.

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  1. Pick what people will point their phone at: a painting, poster, pack, page or wall.
  2. Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
  3. Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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