Feast for All: the short cut
Absolut with the Kunsthistorisches Museum Vienna
The short version of Feast for All: Absolut, DMB and the Kunsthistorisches Museum Vienna commissioned Viennese artist Tyrone Egbowon, of Croatian and Nigerian heritage, to reimagine Jordaens' The Feast of the Bean King with a table that looks like the city actually does. Scanned in the museum, the figures animate and tell their own experiences of discrimination. A 17th century painting turned into a piece of contemporary argument.
Want this for your brand?
Packaging, posters, out of home and merchandise become scannable AR touchpoints, fully under your own brand with white label WebAR.
Credits
- Tyrone Egbowon artist
- Absolut Vodka client
- Demner Merlicek & Bergmann (DMB.) client
- Kunsthistorisches Museum in Vienna gallery
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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