LIVING IMAGE: AR at an art fair
viennacontemporary with mumok
LIVING IMAGE ran at viennacontemporary in the Marx Halle in September 2018: selected AR works from participating galleries, together with the mumok exhibition Double Lives, Visual Artists Making Music. Film stills on the fair walls turned back into moving images through the app, in a hall where every gallery is fighting for a collector's attention. An art fair using AR as programme rather than gimmick.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
Credits
- viennacontemporary client
- mumok - Museum of Modern Art gallery
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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