Hidden messages in Room 55: National Gallery, London
InvisibleStudio, at the National Gallery, London
Room 55 at the National Gallery in London holds Venetian Renaissance painting by Antonello da Messina and Giovanni Bellini. Giuliano Gaia and Stefania Boiano built an AR layer for the room as a tribute to John Carpenter's They Live: hold a phone up to a painting and the hidden political message in the composition becomes visible, the way the film's protagonist sees through advertising. An independent project, not a museum commission, made with the museum's own collection as its stage.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
Credits
- Giuliano Gaia and Stefania Boiano concept
- InvisibleStudio video
- Polly Shephard speaker
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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