Film stills that start playing: Albertina, Vienna
Albertina Museum, Vienna
The Albertina's 2016/17 film stills exhibition put Marilyn Monroe, James Stewart and Charlie Chaplin back into motion. The photographs stayed on the wall, and the Artivive app played the film scene the still was taken from, straight over the print. It was one of the earliest museum AR projects on the platform and set the pattern for everything the Albertina did afterwards.
Outcome: About 1,000 visitors used the app within two weeks, spending more than 15 minutes in it and exploring 42 artworks on average.
Planning an exhibition like this?
Artivive works with museums and galleries to add a digital layer to paintings, objects and wall texts. No app development, no code.
Credits
- Albertina Museum client
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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