Hard Rock 50th Anniversary: AR collaboration
Hard Rock International
Hard Rock put augmented reality on its 50th anniversary product line: t-shirts, glassware and hang tags all carry the anniversary logo, and pointing the app at that logo brings it to life. The film is the guest facing explainer Hard Rock used at its locations, including how to scan the QR code on the tag, how to install the app and why a transparent glass only works once there is a dark drink behind the logo. The brand's own team states the AR integration stays available permanently.
Outcome: Rolled out across the 50th anniversary collection worldwide, with the AR layer kept live permanently.
Want this for your brand?
Packaging, posters, out of home and merchandise become scannable AR touchpoints, fully under your own brand with white label WebAR.
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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