Manner puts eight artists in a pink playground
Josef Manner & Comp. AG
The Viennese confectioner Manner commissioned eight young artists for #pinkplayground, a corporate art project curated by Vera Steinkellner, and showed the results at Werk X in Vienna in September 2019. Every work had to use the Manner pink. Two of the eight, by Simon Goritschnig and Nicole Wogg, carried a second layer: visitors held a phone up to the framed collage on the wall, or to a loose sheet on the table, and the image began to move.
Outcome: Eight commissioned works were presented at Werk X in Vienna on 19 September 2019; two of them were extended in augmented reality.
Want this for your brand?
Packaging, posters, out of home and merchandise become scannable AR touchpoints, fully under your own brand with white label WebAR.
Credits
- Simon Goritschnig artist
- Nicole Wogg artist
- Vera Steinkellner curator
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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