Lillet: a holiday greeting on the bottle

Four bottles of Lillet Blanc on a shelf, tinsel around them, and a phone pointed at the label. The scan wraps the bottle in a red ribbon bow, snow starts to fall and a Happy Holidays greeting appears over the shelf: the seasonal campaign lives on the packaging that is already in the store. Made with Pernod Ricard Austria, and the same mechanic works on a tablet held up by staff at a tasting as on a customer's phone.