Timisoara postcards for a Capital of Culture
Timisoara 2023, European Capital of Culture
Timisoara was European Capital of Culture in 2023, and Romanian illustrator Dan Ungureanu drew the city's architecture for a set of postcards and posters. International animators added the AR layer, so the drawn facades move when a visitor scans the card: the building on the paper and the building across the street, in the same frame. A souvenir that carries the city's story home rather than a photograph of it.
Want this for your brand?
Packaging, posters, out of home and merchandise become scannable AR touchpoints, fully under your own brand with white label WebAR.
Credits
- Dan Ungureanu artist
- international animators designer
How a case like this gets made
- Pick what people will point their phone at: a painting, poster, pack, page or wall.
- Add the digital layer in the Artivive editor. Video, image, 3D model, sound. No code.
- Publish. Visitors open it in the free app or through a WebAR link, and enterprise campaigns run fully white label, under your own brand.
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